CLOSED – HOBO

The jeans present a new wash every year. The task was to find a way that expresses the history of the brand and its know-how, is aimed at men in communication, but does not take it too seriously. For the video we built a manufactory installation that abstracts the manufacturing process but doesn't forget to show the complex production process with a wink. Homemade nail rollers, solarium lights and even a dog were part of the shoot. The landing page designed for this has implemented the four stages of the pants with a parallax effect. The pants were always photographed in exactly the same setting. The video was adapted according to the marketing channels, which, according to the communication, were primarily aimed at new male customers.