Zalando – Back to School

Our fresh new take on the traditional Back to School campaign, First Day Back puts the kids front and centre, empowering them to be confident in their style and to not be afraid to take some risks when it comes to the clothes they wear.

Shot over the course of two days, the campaign brought together 4 influencers and eight children, who first participated in a day-long workshop, hosted by Zalando and supported by the photographer Raúl Ruz and the stylist Kamilla Richter, designed to help them discover their own style and capture some of their looks along the way before shooting the campaign imagery the following day.

The campaign evokes the nostalgic feeling of excitement surrounding the return to school after the summer holidays, reuniting with friends and making a good first impression following the long break.

‍