Liebherr – Summercampaign

Fresh Mint, Lemon, Ice in a Blink – Liebherr’s innovative freshness technologies guarantee a good time at every summer festivity.Liebherr’s largest integrated marketing effort is launching with the “Fresh into the summer” campaign. With a 4-month-long, cross-medial activation across digital and analog channels, Liebherr presents itself as the expert for cooling and freezing, while securing its position as a market leader in touch with modern design trends and capturing the zeitgeist of today. The company’s cooling devices function perfectly as a household ally, delivering the freshest taste and enjoyment all summer long.The final result:Consumer-focussed brand videos and a wide array of social media assets accompanied by a 12-page insert placement in consumer magazines.