Closed – Our Crew. For all and forever

Project

We had the privilege of creating an authentic and engaging campaign video for Closed, a renowned denim and fashion company. Our team traveled to the picturesque beaches of Portugal with Closed's diverse crew, from designers to sales and marketing professionals, to showcase their latest collection in a uniquely personal way.

Concept

The campaign, titled "This Is Our Crew," aimed to highlight the familial atmosphere and core values that define Closed as a brand. By putting the actual Closed team members in front of the camera, we created a genuine and relatable narrative that resonates with their audience.

Execution

Against the stunning backdrop of Portugal's coastline, we captured the essence of Closed's company culture while presenting their latest fashion pieces. The result is a campaign video that's as much about the people behind the brand as it is about the clothing itself.

Key Message

The campaign revolves around the following powerful statement:

"We are a family business. It means to be respectful. And to count on each other. It means we trust. And laugh a lot. It means we create with emotion. And include everyone. For all. And forever. This is our crew."

This message encapsulates the heart of Closed's brand identity – a commitment to trust, respect, emotion, inclusivity, and lasting relationships.

Outcome

The "This Is Our Crew" campaign successfully showcased Closed's latest collection while emphasizing the human element behind the brand. It reinforced Closed's position as a company that values its people and creates fashion with heart and soul.

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